Whether you love ‘em or hate ‘em, no other vegetable screams ‘Christmas’ quite like the humble Brussels sprout, which is why the truly bonkers Deliveroo ‘Christmas Sproutwich’ is set to rival traditional festive sandwich offerings this season, available to order in Manchester until Friday (December 8).
The striking 99p ‘Christmas Sproutwich’ consists of six different sprout-infused ingredients: a green artisan sprout-infused focaccia spread with lashings of garlicky lemon zest sprout mayo, layered with crispy maple bacon. Plus, a succulent sprout stuffing, buttery Emmental cheese, roasted sprout halves, fried sprout shavings, and finished off with zesty lemon and olive oil marinated sprout leaves. No Christmas creation is complete without accompaniments – so each sandwich will come with a pot of hearty roast chicken gravy for dunking, dipping or drizzling once heated at home.
Available to order from today (December 6), the ‘Christmas Sproutwich’ recipe took over three months to develop, with twelve different recipe combinations tried and tested by self-confessed sprout haters before landing on the perfect mouthwatering flavour combination, guaranteed to convert Manchester’s biggest Brussels-bashers.
Certainly something to ‘sprout’ about, the festive delight was created after over a quarter (29%) of the North West admits the vegetable divides their household at Christmas – with 32% saying they love them, while 36% identify as ‘sprout haters’.
And it seems sprouts really are the most divisive festive dish as over three in five (62%) of the North West believes Christmas isn’t complete without sprouts, whilst over half (52%) thinks they are the worst part of the traditional Christmas meal – with 1.5M Brits even confessing they have a phobia of sprouts.
Arabella Jenkins at Deliveroo said: “There’s no sprout about it – this small festive vegetable has garnered a big, bad reputation over the years. So for any sprout-phobes asking why we want to celebrate the humble Brussels sprout with a deliciously divisive sandwich, we say – why not? At Christmas, anything goes!
“We have achieved something a third of the nation thinks is impossible and made an absolutely delicious seasonal sprout creation. So, this one’s for the sprout lovers as well as the sprout haters. If you love ‘em, you’re welcome. If you hate ‘em, we promise one bite will change your mind.”
With two in five (40%) of the North West admitting that they’d be open to trying a new dish to change their mind about sprouts, those interested in transforming their sprout-aversion should act fast if they want to get their hands on the limited-edition sandwich – or else they’ll be green with envy.
The limited-edition ‘Christmas Sproutwich’ is available via Deliveroo Editions in Manchester from Wednesday 6 to Friday 8 December – for just 99p – while limited stocks last. Search for ‘Deliveroo Christmas Sproutwich’ in the app or online.