Mancs are notoriously proud of where they come from, seen through our football teams, accents and general not shutting up about Manchester. We also love a pint, and Beavertown Brewery has come up with a stunning idea to get Mancs at one with their city’s history. Research commissioned by the brewery has found that the people of Manchester are, on the whole, unaware of the local landmarks in our area, and as a response, Beavertown has thought up a way to help – and it involves beer mats.
A whopping almost three quarters (72%) of Mancunians love to go for a local ramble – but as it turns out, they’re not taking very much in, with also 59% admitting to being completely unaware of historical landmarks in their own hometown.
Over the long weekend, Beavertown will swap out their classic beer mats for UV activated ones – that when held up to the sun, reveal a series of invisible routes to take punters on a journey of hidden destinations in Manchester, from ancient burial sites to stone circles.
These unique mats will be discreetly positioned in legendary Manchester establishment Turing Tap, within the bustling heart of the city. The hope is to beckon enthusiasts to embark on journeys of discovery, unraveling the hidden chronicles that enrich Manchester’s vibrant tapestry, of which there is A LOT.
UV beer mats will be given out with every purchase of a pint of Beavertown Brewery’s Neck Oil IPA in a Manchester pub from Saturday 25 August to Monday 28 August, or until stocks last.
Tom Rainsford, Marketing Director of Beavertown Brewery, said: “Working a ‘pint stop’ into a walk with a mate is something we all love, in fact, our research has shown that almost half of Mancunians (47%) like to treat themselves to a trip to the pub after a walk.
“This bank holiday we wanted to add a touch of mystery and lore to your pub walk, with our UV beer maps. So grab your walking boots, finish your pint of Neck Oil and discover that the secret maps hidden in your local pubs aren’t the only things to be uncovered in your hometown this weekend.”
Can’t make it to the pub? Check out the Manchester landmark route here.