Before Oasis kicked off its reunion tour gigs in Manchester, we revealed the news that the Aldi supermarket on Prestwich’s Bury New Road had changed its name to ‘Aldeh’, embracing the Mancunian pronunciation of its name. The store located close to Heaton Park, where Oasis played five gigs, became an unexpected tourist spot for fans, so much so a petition was launched to make the rebranded ‘Aldeh’ sign at the Manchester supermarket a permanent fixture. And much to fans’ delight, the ‘Aldeh’ sign will live forever – becoming Prestwich’s very own “Blue Plaque”.
Originally intended as a temporary fixture, due to be taken down after the final Manchester gig, the ‘Aldeh’ sign saw Oasis fanatics and locals alike queueing for selfies with it. The sign is now even listed on Google Maps as a cultural landmark, complete with glowing 5* reviews – with one visitor calling it ‘the Stonehenge of a generation’.
Why is the ‘Aldeh’ sign at the Manchester supermarket becoming permanent?
The petition to keep the sign, which gathered over 1,300 signatures in under a week, was launched by a Manchester local, Ella Curtis, who wrote: “What started as a nod to a special reunion, quickly took on a life of its own. The rebrand resonated with people across Manchester and beyond. Photos of the sign went viral, because it tapped into something meaningful: pride in where we’re from, and in what this city has given the world. In short, Prestwich got its own Blue Plaque.”
Liam Gallagher himself added to the buzz, sharing a picture of the sign on his Instagram story, whilst local Bury MP Christian Wakeford also voiced his support for the petition.
Aldi previously teased fans on social media about making the sign permanent, posting: “Boss said we also need 10,000 likes and a comment from one of the Gallaghers”. Noel Gallagher’s daughter, Anais, duly responded on TikTok, and with fans giving the Facebook post over 15,000 likes, Aldi’s Chief Executive Officer, Giles Hurley, was left with no choice but to personally endorse the decision.
Giles Hurley, Chief Executive Officer at Aldi UK, took to his LinkedIn to confirm the move: “In celebration of the Oasis reunion tour, Aldi UK renamed our store closest to Heaton Park, Manchester ‘Aldeh’. The response has been supersonic, with Oasis fans and proud Mancunians visiting the store to see it for themselves.
“Last week, a petition was launched by a local resident calling for us to keep the sign. So naturally, we took to social media to see what our shoppers thought, turns out… people are mad for it and want the sign to stay.
“I’m pleased to announce that we’ll be keeping the Aldeh sign as a tribute to Manchester! As you were.”
