Ahead of Oasis reuniting, we brought you the news that Aldi supermarket had changed the name of its Bury New Road store in Prestwich to ‘Aldeh‘, embracing the Mancunian pronunciation of its name. The store is just a stone’s throw away from Heaton Park, where Oasis are playing five of their Manchester gigs on their sell-out, era-defining tour, and now a petition has been launched to make the rebranded ‘Aldeh’ supermarket sign permanent in honour of Oasis and Manchester’s heritage, as a lasting souvenir of the weeklong mania.
The Aldeh sign has proved incredibly popular amongst the general public and Oasis fans, generating worldwide fame, with visitors flocking to the store and social feeds abuzz with images and chatter about the sign. In light of this, Manchester local Ella Curtis has written a petition calling on Aldi to make the store sign permanent as a tribute to Manchester’s cultural legacy to music and British culture more broadly, and how the city and Oasis helped define a generation.
Ella also states, as a proud Mancunian, she’s seen the reaction and the effect the sign has had first-hand, in sparking something genuinely positive. The sign is already listed as a cultural landmark on Google, with five-star reviews.
Instagram post via @aldispecialbuysuk
The supermarket has issued a response on social media saying: “Boss said we also need 10,000 likes and a comment from one of the Gallaghers”.
Ella finishes off her petition by saying that, the ‘Aldeh’ sign might have started as a temporary campaign, but it’s come to mean something more – to the city and its people, and to anyone who recognises the power of music and place. She urges the supermarket to consider keeping it in place as a permanent tribute.
How can I sign the petition to make the ‘Aldeh’ sign permanent?
If you feel strongly that the Aldeh sign should stay, you can find the petition and sign it here.