The initiative shows what £30 of food from a supermarket should actually create.
Simon Wood has launched a brand new initiative, in collaboration with agency Down At The Social, in a bid to help families on a budget during the national lockdown. Showcasing how far £30 should actually go when shopping at a supermarket, #FeedingFamiliesFor30 comes at the perfect time, following the controversial packages that were sent to the families eligible for free school meals just last week.
Releasing new recipes every single day – in the hopes of providing an accessible resource to families – the MasterChef winner has come up with a series of quick and tasty meals that are easy to recreate. Using tinned and dried goods to keep the costs down, Wood has inspired many already – with the initiative being well-received by those who have seen their income affected by the pandemic. The recipes have been so successful, in fact, food banks have begun printing them off to share them further.
Going one step further to help out, #FeedingFamiliesFor30 also offers a number of pre-made shopping lists to help families make the most out of their budget – providing everything they need to recreate the meals, which are designed to feed 4-6 people.
Simon Wood said: “It’s been incredibly heartwarming to see the reception of me posting these recipes on my social channels, with everyone getting stuck in and recreating them at home. Knowing that food banks are now offering them out alongside food parcels is something I’m really proud of, we just wanted to provide a solution to families and individuals who have limited resources but want to eat well.”
“Launching this website means we can extend the reach and allow more people access to quick and easy recipes using just basic, cost effective ingredients. What Marcus Rashford has started has been incredible and now we must all do our part to ensure that vulnerable children across the country do not go without.”