A Salford-Based Brewery Has Created A Genius Beer To Honour Mayor Andy Burnham

Laura Rogan Laura Rogan - Editor of Secret Manchester

A Salford-Based Brewery Has Created A Genius Beer To Honour Mayor Andy Burnham

All hail the King of the North!

While you might be easily mistaken in thinking this was a Game of Thrones-themed beer in honour of everyone’s fave Jon Snow, you’d be pretty wrong. Honouring Greater Manchester’s very own Mayor in light of his recent square-up to the government regarding Tier 3 restrictions, popular Salford-based brewery Seven Bro7hers has developed a brand new beer, aptly named the ‘King of the North’ IPA – and it’s all for a good cause.

Teaming up with TiPJAR and a number of other Manchester-based businesses to help raise funds for those who are at their most vulnerable amidst the pandemic, the ‘New England-style IPA’ will allow customers to donate funds to the cause via a QR code on the can, with ‘tips’ going to the hospitality workers most affected by the government’s new rules.

Keith McAvoy, CEO of SEVEN BRO7HERS Brewing Co said: “We can’t ignore the covid rates across our region but many businesses have been impacted by the constant rule changing and restrictions. Tier three has seen some establishments close, and they won’t open their doors again.

“Mirroring the spirit of Andy Burnham sticking up for his region, we want to back our sector too and do something to help, that’s why a percentage of sales from the ‘King of the North’ will be donated to hospitality charities.”

Adding: “We urge people to stay safe and to support your local hospitality businesses. Follow the rules, buy a beer and together we can help businesses to make it out the other side of tier 3 and curfews.”

Launching on November 4th, fans of both Burnham and the brewery can pick up the IPA via Seven Bro7hers website, with the beer available in 440ml cans. Pre-orders open today, October 27th, however, for those wanting to make a donation before the beer’s release, you can do so here.

Read more: This Salford Brewery Has Made Beer Out Of Leftover Coco Pops and Rice Krispie

Tags: Beer
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