Manchester has produced some of the UK’s favourite brands − think JD Sports, Vimto and Adanola to name just a few. One of the most popular beauty brands of late, REFY, is also from Manchester, and now the brand is coming home as REFY’s London pop-up gallery experience has transferred up North.
REFY: The Gallery, which landed in Selfridges, Trafford Centre this week, will be open to customers to experience until March 24. The concept of the gallery stems from the brand’s mission to simplify beauty and supported by a core value of empowering people to be their most confident selves.
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This led REFY on an exploration of the human form. The concept of ‘you as the art‘ was then born as the focus of the brand campaign, centred around inspiring confidence within yourself. The metal lifestyle pieces and accessories are influenced by the metals and sculptural elements that mirror this confidence and help you wear it with pride.
This exploration of the human form also inspired the innovation of the wand behind Lash Sculpt to find the perfect curve for all eye shapes. The new tinted Lash Sculpt lifts, lengthens and separates lashes for a high impact finish.
Lash Sculpt has unique ingredients, including Carnauba and Candelilla Wax; ingredients also found in their award-winning Brow Sculpt, which sold out instantly when released on the brand’s launch in late 2020, known for its all-day hold.
Customers will be able to shop the new Lash Sculpt at £20, alongside the highly exclusive Curated Mirror for £25 from the limited lifestyle collection. Each purchase comes with a complimentary tote bag and REFY print − we love a freebie!
REFY: The Gallery will be at Selfridges at the Trafford Centre until March 24 − you can find it at 60 The Trafford Centre, Trafford Park, Stretford, Manchester M17 8DA.