Fitness community and clothing brand, Gymshark, has announced today that it has opened a new location in Manchester. Following the success of its flagship store on London’s Regent Street and the recent announcement of the Westfield Stratford City set to open this summer, Gymshark fans will now be able to shop the brand in a permanent space within Selfridges Trafford, as well as Selfridges in London and online.
The Gymshark spaces will showcase a selection of best-sellers and popular mainline collections such as Women’s Vital Seamless, Elevate and Adapt and Men’s Arrival, Legacy, and Crest. Gymshark fans will also have access to exclusive limited-edition ranges, including the new everywear collection. Selfridges will be the only place to purchase everywear, with exclusivity until early-mid April.
Everywear represents Gymshark’s venture into premium athleisure, offering a dual-gender capsule designed for every day, everywhere. The collection features abstract-inspired, ‘reach-for-everyday’ pieces such as reversible bodysuits and hooded jumpsuits, along with comfort essentials like hoodies and sweatpants, and classic seamless items.
The colour palette, comprising muted tones such as Ice Grey, Fog Purple, and Dollar Green, is intended for mixing and matching to make getting ready easy. Plus, for those seeking a bolder statement, hues like Sunray Yellow and Fetch Pink provide a vibrant pop of colour.
Noel Mack, Chief Brand Officer at Gymshark said: “When we were in the early stages of planning what will be one of our most exciting launches ever; everywear. We realised we had to launch it somewhere equally exciting. That’s why it’s amazing to reveal that this first line will exclusively launch at the UK’s most prestigious retailer, Selfridges, both online and in- store.
“Up until this point, Gymshark has quite literally only been available directly from us, whether on Gymshark.com or at our flagship store in Regent Street – so this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first ever foray into the world of wholesale. It’s a huge milestone for us and I can’t wait for our community to be able to properly touch and feel the everywear collection.”
You can find Gymshark at Selfridges Trafford, 60 The Trafford Centre, Trafford Park, Stretford, Manchester, M17 8DA.