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Food

M&S Is Launching A Percy Pig Ice Cream Just In Time For Summer

By Laura Rogan April 14, 2020

The new product is launching at the perfect time.

As temperatures begin to heat up, the entire nation has begun longing for summer days, with Brits taking to their back gardens for isolation BBQs and stocking up on the beers with their essential grocery shops. And to complement, M&S has created the ultimate summer treat: Percy Pig ice cream. We know, it sounds dreamy.

Announcing the brand new product on their social media channels, the national supermarket unveiled the fruity dessert in a post that reads:

“Four words: Percy. Pig. Ice. Cream. Yep, you heard right. Percy-flavoured ice cream, with a ripple of fruit sauce and chewy strawberry marshmallows (£3 a tub) And yes, it’s suitable for vegetarians, too. Find in store when you’re next shopping for your essentials”

Infused with a rippling fruity sauce and strawberry marshmallows, the new ice cream recreates the much-loved Percy sweets especially for the hot weather – and it’s set to be a huge hit with shoppers, with fans going wild for the announcement on Twitter.

Speaking of the launch, April Preston, Director of Product Development said: “Customers have been asking us for a Percy Pig ice-cream for a long time now, so we’re very pleased to be able introduce one at a time when we could all use a little pick me up.

“Percy Pig is loved by so many, so when we develop a new Percy product, we have to ensure every element of the flavour and texture is synonymous with what our loyal fans expect.

“This velvety smooth ice-cream gives that famous Percy Pig flavour, combined with the soft chewy texture of marshmallow. I love two scoops with an extra sprinkling of mini marshmallows on top and a good rom-com.”

The product reveal comes just a couple of months after the launch of the Percy Pig Dessert Sauce, which was introduced for Shrove Tuesday as a pancake topping – however, will be the perfect finishing touch for the brand new ice cream flavour. The new flavour is available to purchase in stores now.