This is not a drill. It’s happening. The chicken gurus at KFC are trialling a vegan burger.
Yep… you read that right. For too long, vegans have been denied the epic taste of KFC’s iconic Original Recipe. But no more. The winds of change have whistled through the Colonel’s kitchen. A bold new era is upon us. The Imposter burger is born.
What is this daring new creation? The Imposter burger is a triumph of deception, delivering on the taste, crunch and succulence KFC is renowned for. KFC’s customary real chicken breast fillet is instead replaced with a bespoke Quorn fillet, coated in the Colonel’s Original Recipe herbs and spices. Fresh iceberg lettuce and creamy vegan mayo complete the meat-free masterpiece, which is all housed in a soft glazed bun.
The burger will be trialled from June 17 for four weeks in KFC restaurants Bristol, the Midlands and London (unfortunately, not Manchester…yet). Along with a new vegetarian creation, The Southern Fritter Stacker, which will also be trialled from July 15 and will be available as a burger, as well as a wrap and ricebox.
Victoria Robertson, Chief Vegetable Enthusiast at KFC UK & Ireland said:
“We know… it’s unfair. Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of.”
Tony Davison, Head of Global Foodservice & QSR at Quorn commented:
“A vegan KFC? We couldn’t believe it either. But we’ve done it – working with KFC we’ve created a bespoke Quorn fillet that does the Colonel’s recipe justice. We have no doubt that KFC fans are going to love the modern take on a finger lickin’ favourite.”
Dawn Carr, Director of Vegan Corporate Projects at PETA added:
“We’ve been so excited to hear about this and play a part in KFC’s journey to reaching this game-changing new vegan range. We’re confident it will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK. Clucking marvellous!”
Restaurants taking part in the trial
- Bristol – Fishponds
- Bristol Bradley Stoke
- Bristol – Winterstoke Road
- Bristol – Eastgate Retail Park
- Bristol – Avonmeads Retail Park
- Bristol – Shield Retail Park
- Bristol – Keynsham
- Bristol – Hengrove Leisure Park
- Bristol – The Venue Cribbs Causeway
- Birmingham – Great Bridge Retail Pk
- Bloxwich – Leamore Lane
- Cannock – Orbital Retail Park
- Tamworth – Ventura Retail Park
- Tyburn – Kingsbury Road
- Walsall – Junction 10 M6 Services
- Walsall – Park Street
- Dudley – Merry Hill Food Court
- Stourbridge – St Johns Road
- Dudley – Merry Hill Drive Thru
- London – Gloucester Road
- On its own, the burger is £2.99 – with a drink, it’s £3.49
- Imposter Wrap with a drink is £3.99
- Imposter Salad with a drink is £3.79
Also published on Medium.