Cereal brand Kellogg’s has announced that it will be opening a ‘Corn-er Shop’ pop-up in Manchester this month where visitors can bag a free bowl of cereal. To celebrate the release of its latest creation: Chocolate Flavour Corn Flakes, Kellogg’s is inviting fans on a sensory adventure with an immersive Corner Shop experience, located in Manchester’s Northern Quarter.
Opening to the public from Thursday 25th January, the ‘Corn-er Shop’ will be situated at Black Milk Cafe where cereal and chocolate lovers can experience a chocolatey extravaganza. Those who get their hands on a ticket will get a chance to try the new cereal in the Corn-er Shop’s tasting zone, choosing their preferred toppings from a delectable ‘pick’n’milk’ stand. Attendees will also get a box of the new cereal, fresh off the production line, to take home with them.
Manchester and the cereal brand have quite the history together with Kellogg’s opening its first British factory in Trafford Park, Manchester, on 24th May 1938. The century-old cereal company, will offer Mancs a chance to take a step back in time as the pop-up recreates a traditional, choc-tastic corner shop with a look back at the history of Corn Flakes.
Emily Dutton, Activation Manager at Kellogg’s comments: “We’re so excited to be marking the launch of Chocolate Flavour Corn Flakes with an exclusive pop-up at Black Milk in the heart of Manchester. If it’s good enough for a Chanel show, it’s good enough for us.
“At the pop-up, people will venture through our traditional Corner Shop experience, picking up all the essentials they need to craft their perfect bowl of cereal along the way. From tasty toppings to their preferred milk, all perfectly paired with our brand-new Chocolate Flavour Corn Flakes. Not only this, once ‘checked out’ at the till, chocolate and cereal fans alike will be able to take a seat in our bespoke bowl-shaped booth to enjoy the ultimate chocolate experience, there’s something for the whole family.”
Building upon the timeless appeal of the original Corn Flakes that landed in the UK back in 1924, the cereal brand has unveiled “a contemporary twist on its iconic product” with Kellogg’s Corn Flakes Chocolate Flavour. If you don’t manage to bag a free bowl at the pop-up, the new product will be available to purchase at Tesco stores from January 22 for £3.29.
The Kellogg’s Corn-er Shop will be open between 12pm and 7pm on Thursday 25th – Saturday 27th January at Black Milk, 88 Oldham Street, Manchester, M4 1LF. You can reserve your slot here.