Turn your beer into a bee!
The worker bee is one of Manchester’s best-known symbols. Now beer drinkers can celebrate its heritage with a special pint glass that turns their beer into a bee.
The limited-edition black-striped glass – known as The Manchester Bee Glass – has been launched by brewers Joseph Holt and takes on a ‘bee-like’ appearance when filled with golden beer.
It has been issued to mark the 170th anniversary of the iconic Manchester-based brewery as well as the launch of their latest keg ale – Northern Hop – whose golden colour works with the stripes to create the ultimate bee glass.
Jane Kershaw, who is the sixth generation of the Holt family to work at the brewery, said:
“Joseph Holt is so closely linked to the history of Manchester.
“On the other hand, Northern Hop, our latest ale, is very popular with young people who are turning to pale ales in increasing numbers. So, this glass combines a strong, proud nod to our history in a cool, collector’s item.”
Northern Hop is made using two hops from Europe and North America. Hallertau Blanc, grown in Germany, is a delicate, slightly tropical hop which combines perfectly with the character of the Bravo hop, grown in Washington state, which is full, fruity, citrusy and floral. The result is a golden ale that balances the bitter hallmark of a Joseph Holt ale with a fruity aroma that marks it out as different from any other beers in the Joseph Holt stable.
The idea of the Manchester worker bee as a symbol of the city dates to the Industrial Revolution – factories were often referred to as beehives because workers were so industrious. In 1842, the bee was first officially incorporated into the Manchester coat of arms.
This is the first time, however, it will emerge to turn a pint glass into a bee.
Joseph Holt’s marketing manager, Paul Longmire said:
“We are delighted to immortalise the symbol of our great city this way.
“The Manchester Bee is something that all generations relate to. We hope people enjoy watching their beer turn into a bee.”
The Manchester Bee Glass is available now in 77 of Joseph Holt’s 126 pubs across the North West, click here to see the full list of participating pubs.
To get a glass simply ask for a loyalty card in one of the selected pubs and receive a sticker every time you order a pint of Northern Hop. Once five pints have been marked off you will be given a Manchester Bee Glass for free.
Also published on Medium.