Just in time for Veganuary!
Greggs has launched a vegan-friendly version of its most iconic product – the sausage roll.
A spokesman for the baker said the Greggs Vegan Sausage Roll, which is in stores now, has been designed to mirror some of the sausage roll’s classic features, including 96 layers of light and crisp puff pastry, but with a bespoke Quorn filling.
The news comes after animal organisation PETA (People for the Ethical Treatment of Animals), shared a snippet of a leaked email the group said came from a Greggs employee.
Roger Whiteside, chief executive at Greggs, said:
“Like many food retailers, we have seen increasing demand for vegetarian and vegan products. We have been trying to develop a Vegan version of our famous sausage roll for some time now. It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
The Vegan Sausage Roll is on sale in 950 Greggs shops across the country from today January 3, and will be priced from £1.
For more information visit the Greggs website.
Also published on Medium.