Over half (56%) of the people surveyed in the ‘nuttiest’ cities – Birmingham, Edinburgh, Leeds, London and Manchester – who described themselves as “slightly nutty”, said chocolate is one of their favourite things to eat and, when it comes to nut chocolate, far from being polarising, an impressive 37% stated that they regularly consume chocolate containing nuts.
As a reward, on June 20, thousands of free Ritter Sport nut chocolate bars are being given away on the streets of Manchester. But beware, it’s not just the general public who will be looking to get their paws on the free nut chocolate: a scurry of giant, nut-loving red squirrels has heard just how nut-packed Ritter Sport Nut Chocolate is and will try anything to squirrel the chocolate away for themselves.
Unsurprisingly, according to the study, 58% of respondents in Birmingham, Edinburgh, Leeds, London and Manchester “like to have fun“. Almost 3 in 5 (59%) who like to have fun said they regularly consume chocolate, and respondents who like to have fun are also more likely to enjoy trying new flavours of chocolate (53%). A further 33% overall said they would love to “run around a city in a giant chocolate treasure hunt” – why not?
Speaking about the survey results and the upcoming ‘Go Nuts for Nuts’ activity Josephine Skinner, Senior Brand Manager, Ritter Sport, said: “We’re delighted to discover that people living in Birmingham, Edinburgh, Leeds, London, and Manchester are embracing their fun-loving, adventurous sides and what’s more, they love chocolate, including nut chocolate.
“So, what better way to celebrate and thank them than by sampling many thousands of bars of our moreish Ritter Sport nut chocolate in their cities during June! People are in for a real treat and, just like our chocolate, the activity is going to be totally nutty too – you won’t want to miss it!
“The Ritter Sport nut range includes Milk Whole Hazelnuts, Honey Salted Almonds, Dark Whole Hazelnuts, White Whole Hazelnuts and Cashew, packed full of the best nuts and covered in 100% certified sustainably sourced chocolate.”
Don’t miss out, get on the hunt on Tuesday 20th June for some free nutty chocolate on the streets of Manchester.