Help tackle food poverty and get a free beer.
Today (Setember 25) between 12pm and 3pm the Camden Town Brewery ‘Harvest Hells Van’ will bring the UK’s first ‘Can-for-Can’ swap initiative to Media City.
Staff will be giving out free cans of Harvest Hells Lager, but you have to hand over a tin of food which the brewery will donate to local food banks.
The brewery has teamed up with The Felix Project for the initiative, who said 8.4 million people in the UK reportedly struggle to afford to eat, with one in 10 parents relying on local charities and food banks, to support their mission in raising awareness of those experiencing food poverty in the UK.
The Brewery will also be donating 20p from every can of Harvest Hells Lager sold within the first month to its nominated charity, The Felix Project, to support the important work they do to help tackle food poverty.
Mark Curtin, CEO of The Felix Project, said:
“Food poverty in the UK is a growing problem, with many people struggling to afford fresh and healthy food for themselves and their families. We are delighted that Camden is not only helping to raise awareness of these crucial issues and the work we do at The Felix Project to tackle them, but also getting people involved in supporting the cause to help to reduce waste and eradicate food insecurity”
Jasper Cuppaidge, Founder of Camden Town Brewery, added:
“We’re proud that each of our Seasonal Hells, released throughout the year, have been raising money for good. By donating 20p from each Harvest Hells can sale in this first month, and going on tour across the UK, we’re raising awareness of those experiencing food poverty, and your donations will go towards helping to put food on tables, supporting those in need.”
Available now, the limited-edition Harvest Hells features a can designed by Seasonal Design Collaborator Bodil Jane, and is the Autumn instalment of Camden Town Brewery’s ‘Seasonal Hells’ batches for 2019.
Also published on Medium.