Aldi will be the first supermarket retailer to stock a product from Didsbury Gin.
Shoppers will leave stores feeling sweet this Summer, as Aldi is set to expand its award-winning gin range with the exclusive launch of Didsbury Gin’s Tutti Frutti Gin Liqueur.
Available from August 22, this vibrant new addition will sit alongside nine new spirits as part of the supermarket’s first-ever National Spirits Festival. Aldi will be the first supermarket retailer to stock a product from the Manchester-based gin brand, which is currently stocked in premium stores including Selfridges and Harvey Nichols.
This Tutti Frutti Gin Liqueur not only offers shoppers a taste of luxury for a fraction of the price, but also is guaranteed to satisfy the sweet tooth of any gin fans with a craving for sweet and zesty flavours.
After securing an investment from Dragon’s Den’s Jenny Campbell, Didsbury Gin developed this exclusive liqueur for Aldi alongside MasterChef Champion Simon Wood, who won the title with his famous Tutti Frutti dessert. Combining the dessert’s fresh lemon and subtle tropical fruit flavours with the Didsbury gin recipe created a bright and citrussy gin liqueur with a delicate, smooth and velvet-like finish, truly bringing shoppers that refreshing tutti frutti flavour everyone knows and loves.
This sweet refresher can be enjoyed as a sweet twist on the classic gin and tonic served with a generous slice of pink grapefruit and a twist of orange or go the extra mile by concocting a Tutti Frutti Spritz mixed with Aldi’s bestselling Organic Prosecco and fresh grapefruit juice.
Simon Wood, MasterChef 2015 Champion, said:
“We’ve been big fans of Didsbury Gin from day one at my restaurant Wood Manchester. I love to support local brands and when Liam and Mark asked if I wanted to collaborate with them, I couldn’t wait to make Tutti Frutti into a gin!
Tutti-Frutti literally translates as all the fruits. My dessert from the MasterChef final is my very own Citrus Tutti-Frutti. It’s made up of all the citrus fruit, lemon, lime, ruby grapefruit, vanilla & passion fruit. A great mix for a really tasty gin.”
Liam Manton, Managing Director at Didsbury Gin, said:
“We’re delighted to be collaborating with MasterChef Champion, Simon Wood on this exciting new product. Combining two of the nation’s favourite things, gin and dessert. We’ve created something extremely special and can’t wait for it to be enjoyed by gin drinkers across the country in one of Britain’s most loved supermarkets”
Julie Ashfield, Managing Director of Buying at Aldi UK, comments:
“As flavoured gin shows no signs of slowing down, we’re thrilled to be partnering with Didsbury Gin to bring shoppers more unique flavour combinations like Simon Wood’s MasterChef winning dessert, Tutti Frutti. This innovative new addition to our gin range reflects our commitment to ensuring our customers enjoy the best quality products, without breaking the bank.”
As well as this sweet treat, the National Spirits Festival will showcase a variety of new and exciting additions to Aldi’s spirits range including the Infusionist Mystical Unicorn Gin Liqueur, Greysons Rhubarb and Bramble Gin, Crossbones Dark and Golden Rums and the ultimate spirits of the moment – Villa Lobos Tequila and Mezcal.
Aldi’s Didsbury Tutti Frutti Gin Liqueur priced at £13.99 is available online and in stores nationwide from August 22.
Also published on Medium.