BrewDog will be handing out free beer to people who support love, not hate.
BrewDog had planned a series of events with US brewers Scofflaw at bars across the UK this week, including Manchester. The American company, who refer to themselves as the ‘Jackass brand of the brewing industry’ said anyone backing President Trump could get ‘beered up redneck style’ free of charge’.
However, BrewDog founder James Watt has since said all the events have been cancelled, stating in a Tweet that the offer had ‘nothing to do with his company’, who last year launched a beer called ‘The Make Earth Great Again’ to protest President Trump’s decision to withdraw the US from the Paris Agreement on climate change.
Everyone. We had no idea about the Scofflaw press release or the plans they announced today for the events. We in no way aligned with their position and we will of course be cancelling all the events and sending all of the beer back.
— James Watt (@BrewDogJames) September 27, 2018
In subsequent Tweets, Mr. Watt branded the events ‘fake news’ and said the information had come from a ‘rogue element’ of Scofflaw’s agency.
He also said the brewery will be handing out free beer to anyone who tells bar staff they support love, not hate.
Following Scofflaw’s Fake News earlier, we’re going to run a very real promotion today – one free beer for anyone who supports LOVE not hate. Simply tell our staff, and enjoy a pint of Punk, or any other headliner on us.
— James Watt (@BrewDogJames) September 27, 2018
Just to confirm the Scofflaw release came from their agency not ours and we had zero knowledge of any of this this. And as soon as we knew, we cancelled the events. The agency @WelcomeToFrank called me to say the release came form a ‘rogue’ element in their team. What a mess.
— James Watt (@BrewDogJames) September 27, 2018