Trade a tin for a cocktail.
The Alchemist Manchester has teamed up with Mustard Tree to gift customers a cocktail in exchange for one non-perishable food item on August 29 to raise awareness for rising food poverty.
Inspired by Burning Man’s theme of gifting, The Alchemist has put a charitable spin on the idea of a mutually beneficial exchange to help raise awareness for a nationwide issue close to the businesses heart, food poverty.
Teaming up with Mustard Tree, The Alchemist Manchester is encouraging donations to local food banks by offering customers a cocktail in exchange for one non-perishable food item.
One cocktail, The Colour Changing One, (Grey Goose vodka, Briottet apple, soda, citrus and magic), will be given for every customer that donates a food item to The Alchemist, but larger donations will be accepted and encouraged.
Once donated, the food items will then be taken to Mustard Tree and made available to those in need. The Alchemist Manchester will accept any tinned, dried and packaged foods throughout the day, as long as they are in date, and unopened.
The new campaign is particularly timely, as recent statistics are showing that foodbank use is increasing year on year. The BBC reported the Trussell Trust has had a 19 per cent annual increase of food supplies it has donated over the last year, showing food poverty is rising.
Hannah Plumb, Head of Restaurants at The Alchemist said:
“We love the work that Mustard Tree do. It’s a truly fantastic charity tackling food poverty in Manchester which is an issue we’re particularly passionate about at The Alchemist.
“This activity is a fun and engaging way to encourage customers to donate to their local food banks, who are in need of donations now more than ever.”
The Alchemist, who offer casual all-day dining and an expertly crafted drinks menu has long been passionate about helping to tackle food poverty, being a partner of Foodinate since May 2018.
Across all of The Alchemist sites, when customers order any item on the menu marked with a Foodinate fork icon, The Alchemist funds a meal for a person who needs it within the community. To date, they have provided 33,000 meals for the initiative.
Also published on Medium.