Following on from its Northern debut in Manchester’s Arndale Centre last year, Korean beauty brand PURESEOUL is back for more. This autumn, PURESEOUL, referred to as “the home of K-Beauty”, is set to open a second, and even bigger, Manchester store, but this time in the UK’s biggest and most popular shopping centres, the Trafford Centre.
PURESEOUL offers a carefully curated selection of over 1,000 Iconic Korean beauty and skincare products, showcasing the latest K-beauty trends and must-haves. In 2023, the brand opened stores in Westfield London and Westgate Oxford, followed by locations in Birmingham, Brighton then Manchester Arndale in late 2024 – where over 1,200 fans queued overnight for the opening – and soon it will be opening its 11th store at the Trafford Centre.
Gracie Tullio, Co-founder of PURESEOUL, said: “This isn’t just another Manchester store. Our northern community is incredibly loyal and engaged. Arndale brought the bright energy of the city – students, young professionals, Gen-Z K-Beauty lovers. Trafford Centre offers an opportunity for something different: families, day-trippers, weekend explorers, with time to dwell and explore our curations. We’ve always known there were thousands more fans we hadn’t been able to reach—until now!”
Visitors to PURESEOUL at the Trafford Centre can discover an extensive range of products that cater to all skin types and beauty needs. The store will feature PURESEOUL exclusive brands such as Torriden, Rom&nd, Beplain, and AOU to name just a few, in addition to innovative beauty tools. Shoppers can also enjoy in-store demonstrations and personalised product recommendations from staff.
Simon Layton, Centre Director at Trafford Centre, said: “We’re really excited to welcome PURESEOUL to Trafford Centre – it’s a fantastic addition to our ever-growing beauty offering. We’re seeing a real boom in the beauty sector at the centre, with more and more visitors coming to us as a one-stop destination for all things beauty. As the top-rated Korean beauty brand in the UK, with a hugely popular following, PURESEOUL brings something fresh and exciting to that mix, which we’re sure will really resonate with our visitors.”
📍 PURESEOUL will open at Trafford Centre, Trafford Park, Stretford, M17 8AA in Autumn 2025.