If you’re a regular TikTok user, you’ve probably stumbled across the global sensation that is Museum of Illusions before. Popular in New York, Chicago and Las Vegas (to name a few global cities), the unique museum is pretty much exactly what you’d expect it to be – a museum full of illusions – with tons of immersive rooms that boggle the minds of thousands every single month. And now, Manchester will be the first in the UK to experience Museum of Illusions for themselves.
The highly-anticipated new attraction can be found at the former Sports Direct store on Market Street and promises a captivating experience for visitors of all ages, immersing them in a world of optical illusions and interactive exhibits designed to challenge perception, spark curiosity, and stimulate the imagination. Museum of Illusions Manchester aims to offer a mind-bending, immersive experience that combines entertainment with education, pioneering the innovative concept of “edutainment”.
The 10,700 sq ft space, which is open from September 27, is filled with “fascinating holograms, mind-bending illusion rooms, and astonishing exhibits intended to trick the mind and puzzle perceptions” – similarly to the other Museum of Illusions sites across the globe. In addition to the museum’s signature, most popular and photo-worthy exhibits, such as the Walk-in Kaleidoscope, Vortex Tunnel, and Infinity Room, visitors will be treated to custom-made installations that celebrate Manchester’s unique culture and heritage.
Examples of mind-boggling, Manchester-inspired exhibits include The Reversed Room – a Manchester tram illusion where guests appear to hang upside down from a Metrolink tram; The Following Eyes Illusion – where a famous Manchester persona can’t get their eyes off of guests; and The Building Illusion – where visitors can appear to hang from an iconic Manchester building. The Museum will also include some never-before-seen installations that will make their world debut in Manchester.
Steven Buchan, General Manager at Museum of Illusions, commented: “Manchester is a city known for its innovation and creativity, and we’re thrilled to bring the Museum of Illusions to such a dynamic location. Our goal is to offer a space where visitors of all ages can explore the wonders of perception, engage with immersive exhibits, and experience the joy of being delightfully tricked by the eye. We can’t wait to welcome locals and visitors alike to experience the magic for themselves.”
Founded in Croatia in 2015, Museum of Illusions has revolutionised “edutainment”, making learning both fun and interactive. The exhibits are designed to leave a lasting impression, igniting conversations and inspiring wonder in visitors. With over 50 locations across 25 countries and more than 15 million visitors globally, Museum of Illusions has become a worldwide phenomenon, with Manchester selected as the debut UK location for this exciting brand.
Tickets start from £17.50 and while walk-ins are welcome, visitors are encouraged to reserve their tickets to ensure their preferred time slot. You can sign up to become an MOI Insider and purchase tickets for Museum of Illusions Manchester, which is open from September 27, here.