The Coca-Cola Christmas truck that has graced our screens since 1995 is back and it’s embarking on its 2023 tour around the UK, making a stop in Manchester along the way. As part of their Christmas campaign, the much-adored and famous truck tour will be heading to Manchester this weekend and is set to be bigger, brighter, and more dazzling than ever before.
The truck returns with 17 stops, including eight brand new locations, however, these dates and destinations will gradually be announced. Heading up to Manchester, the Coca Cola Christmas truck will arrive at the Trafford Centre on December 2 from 12pm bringing with it a variety of activities for visitors to enjoy.
The Christmas truck will be packed with interactive experiences for visitors to immerse themselves in festive fun. Guests will be welcomed by a walk-in, snow-filled bauble, inviting families to step into a winter wonderland for the perfect holiday snapshot.
Guests can make a stop at the Ho-Ho-Hoop hut and participate in a game for the chance to win a selection of prizes including meal-inspired rewards and recycled Christmas tree decorations. Families can finish off the tour by posing for a memorable photo opportunity in front of the iconic Coca-Cola truck. Visitors are welcome to listen to the Coca-Cola Christmas choir as they perform a set of carols.
The experience will also lead guests to the ‘Discover Your Inner Santa’ quiz, inspired by this year’s brand new The World Needs More Santas advert, inviting visitors to take the quiz and unlock their unique Santa personality to embrace and embody. The quiz results in four impactful Santa archetypes, ‘The Thoughtful Santa’, known for putting a smile on people’s faces, ‘The Joyful Santa’, spreading endless fun and cheer, ‘The Generous Santa’, fostering connections through selfless giving and ‘The Empathetic Santa’, here to listen and learn.
The quiz aims to inspire individuals to embrace their Santa archetype and the universal spirit of kindness, giving and friendship at Christmas; no matter how big or small. For those unable to attend the Truck Tour in person, the ‘Find Your Inner Santa Quiz’ can also be unlocked via the Coca-Cola app as well as on the product’s new Christmas packaging, with chances to win incredible festive prizes, including trips to Lapland, unforgettable experiences, and exclusive Coca-Cola goodies.
To help deliver acts of kindness to those that need it most, Coca-Cola has partnered with Neighbourly, a giving platform that provides crucial support to local communities across the UK. This year, Coca-Cola and Neighbourly will be supporting the local communities across the cities the Coca-Cola Truck Tour will be visiting through a volunteering scheme and donation drive.
Those looking to donate to a local community supported by Coca-Cola and the Neighbourly Foundation can do so online, or by using the QR code available at the Truck Tour. At the Manchester stop, visitors will be supporting LGBT Foundation.
Mancs will be able to visit the Coca-Cola truck at The Trafford Centre, Trafford Park, Stretford, Manchester, M17 8AA on December 2, 2023 from 12pm to 8pm.