Aldi stores across Manchester are embracing the season of giving.
Following a successful partnership with Neighbourly, a community engagement platform that links businesses to key charitable organisations, 95 per cent of Aldi stores will now be donating surplus food up to five days a week, all year round.
As part of its Christmas initiative, charities and community groups have been paired with local Aldi stores and to collect fresh food products that are near the end of their shelf life, such as fruit, vegetables, fresh meat, fish and bread, after the store closes at 6 pm on Christmas Eve.
But wait there’s myrrh – last Christmas, Aldi donated just under half a million meals to charities across the UK, a figure it’s hoping to increase this Christmas, spreading festive cheer to even more families.
Fritz Walleczek, managing director of Corporate Responsibility at Aldi UK, said:
“Our Christmas food donation scheme is something we’re really passionate about, and we’re working with Neighbourly this year to pair as many stores up as possible.
“Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year. This is our third year of Christmas food donations and we’re hoping this year will be just as successful, and we look forward to working with local charities and food banks from Manchester in the future.”
You’re sleigh-in’ it Aldi. Keep it up!
Also published on Medium.