Manchester is most definitely a shopping hotspot, with a fair few shopping centres and miles of high street to go around. Now, Sports Direct has arrived at Trafford Palazzo, spanning 30,000 sq. ft over two floors.
Situated in one of the UK’s most dynamic cities, Sports Direct Trafford Palazzo will showcase the world’s leading sports and lifestyle brands. Shoppers can explore the latest in sports and leisurewear from top global names like Nike, Adidas, Puma, Under Armour, New Balance, ASICS, Skechers and Jordan.
With dedicated areas set out for various sports categories and options for men, women, and kids, the store caters to a wide range of sporting needs and styles. Sports Direct’s renowned Outdoor and Running zones will allow customers to test products out in a hands-on environment.
These dedicated areas feature specialist brands such as On Running, Brooks and Saucony in the Run category and The North Face and Columbia in Outdoors.
The store will also integrate GAME and USC, all under the Fraser’s Group umbrella, offering a seamless shopping experience all under one roof. USC houses trend-focused, lifestyle apparel and footwear, featuring a selection from iconic brands such as Lacoste, Barbour International, HUGO, UGG, Levi’s, Steve Madden and more.
Commenting on the opening, Lauren Barrie, Group Head of Retail at Frasers Group, said: “The opening of Sports Direct at Trafford Palazzo underscores our commitment to bring customers the best sports retail experience. As part of our ongoing Elevation Strategy, we’re opening impactful stores that showcase our global brand partners and deliver personalised, immersive shopping experiences.
“Designed with our customers in mind, experiential destinations like Trafford Palazzo help us lead in sports retail.”
Mark Whittaker, Managing Director at Peel Retail and Leisure, said: “The opening of Sports Direct at Trafford Palazzo is a pivotal moment for us, as we welcome another nationally recognised brand to our portfolio.
“Attracting 5 million people annually and sitting in the heart of TraffordCity, which will soon welcome exceptional attractions to the region such as Therme, Trafford Palazzo continues to set the standard for destinations, offering a unique mixture of immersive shopping and concept leisure experiences. We’re thrilled to welcome Sports Direct to our vibrant venue as we continue to respond to our customers’ needs for access to the best brands and shopping experiences.”
The Sports Direct Trafford Palazzo store follows the opening of the brand’s Manchester Arndale flagship in March 2023 and has created 80 new job opportunities.
📍 You can find the new Sports Direct store at Trafford Palazzo, Units A1 & A7, TraffordCity, Manchester, M17 8AS.