San Miguel’s “Find Your Rich” Event Is Making Us Second Guess Everything We Know

Laura O'Neill Laura O'Neill

San Miguel’s “Find Your Rich” Event Is Making Us Second Guess Everything We Know

Delicious beers combined with interactive tests might not seem like your typical evening of drinking but San Miguel’s “Find Your Rich” event is making us re-think everything we know. This September, put your brain to the test with some sensory technology to discover what you value the most in life. Buying a ticket to this event could certainly teach you more about yourself.

The “Find Your Rich” campaign aims to throw everything you know and love up in the air (metaphorically, at least) by challenging your sense-based preferences and analysing your answers. Over the course of the experiment, there’ll be four areas to explore with senses tested by a series of stimuli through taste, smell, touch and sound.

Taste buds will be challenged as you sample six identical pairs of food, each with a unique flavour. Then, smell six different scents and challenge yourself to sample more sounds and textures to reveal Who You Truly Are (oooh).


The tests use RFID (Radio-frequency identification, for those of us not in the know) technology and a combination of methods to taunt your senses. Once you’re done, you’ll be given a bespoke profile that’ll tell you what you value the most in life. And, even better, this profile will also get you a personalised beer, suited to your results.

While you’re having your home-truths picked apart by science, you can relax with a series of San Miguel beers at the Tap Station. Over at the bar, improve your world beer knowledge with a whole host of freshly blended speciality beers with varying degrees of hops, malts and ABV. You’ll find the likes of floral notes from Hong Kong, to coffee and caramel tastes of Munich and other offers from all over the world.

(Photo: San Miguel)

And don’t panic about getting hungry – there’ll be small plates of international tapas to try, too, just to keep your senses buzzing. So after you’ve figured out your “Find Your Rich” persona, you can sit back and relax with friends in the lounge area.

Tickets cost £12, (use the code “SecretManchester” for £5 off the original price of £17!) and can be purchased via Eventbrite. Each ticket includes access to the Find Your Rich Experiment, one drink and two small food plates. You’ll also receive an additional complimentary beer after the experience, handpicked to match your personalised profile. Over 18s only. Vegetarian, vegan and gluten-free food options will be available. Visit DrinkAware.co.uk and Enjoy San Miguel Responsibly.

Also published on Medium.