We don’t need to tell you, we love a good pasty – or pie, or sausage roll – in Manchester, and Greggs has been a staple of our lives for decades. Now, Greggs has announced a magical new partnership with Universal Pictures to celebrate the highly anticipated release of Wicked: For Good, the epic conclusion to the global cinematic sensation, landing in UK cinemas 21st November.
The collaboration will bring the magic of Oz to life for Greggs and Wicked: For Good fans across the UK with unique immersive green and grand shop experiences, and exclusive new products.
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Instagram post via @greggs_official
The Manchester Trafford Centre shop will bring the immersive and bewitching universe of Glinda and Elphaba to life, inviting Greggs fans to indulge in a little everyday magic through each and every touchpoint within the shop.
When will the Wicked: For Good makeover happen at Manchester Greggs & what can we expect?
All roads lead to Oz, and now with a Greggs twist in a one-of-a-kind experience that will be landing in Manchester from Friday 7th November.
This perfect duet calls for a makeover as Greggs will be transforming its Manchester flagship shop into a wickedly wonderful world of Oz for just under six weeks – Greggs’ Manchester Trafford Centre shop will be donned in iconic pink and green, alongside Greggs’ very own Yellow Bake Road until Wednesday 17th December to celebrate the upcoming cinema release of Wicked: For Good.
Off to see The Wizard? Greggs are also launching Wicked: For Good limited-edition travel cups that are a bubble of brilliance for any Wicked: For Good fan who’s also partial to a Greggs. With an Elphaba Travel Cup and Glinda Travel Cup both available in over 1,500 Greggs shops nationwide, there’s the perfect cup for everyone, for just £8.
Free Wicked travel cups & Festive Bakes for the first customers
On Friday 7th November, the first 25 customers who step into the world of Oz will receive an official limited-edition Wicked: For Good travel cup. The first 100 will also receive a free Festive Bake at the Manchester Trafford Centre shop. Customers are also encouraged to showcase their finest Oz inspired looks whilst grabbing a bite to eat for a chance to win Greggs gift cards throughout the day.
Roisin Currie, CEO at Greggs, said: “This Christmas, we’re swapping the North Pole for the Emerald City, and are absolutely thrilled to be partnering with Universal Pictures to bring the enchanting world of Wicked: For Good to our customers.
“We’ve painted the town pink and green and rolled out our very own Yellow Bake Road, inviting everyone to celebrate one of the year’s most anticipated films and enjoy a wickedly good start to their Christmas celebrations.”
Enjoy a piece of the Yellow Bake Road
Those wanting to enjoy a piece of the Yellow Bake Road from the comfort of their own home can pick up exclusive gravity-defying deliveries through Just Eat as 650 of the limited-edition Greggs x Wicked Baked For Good boxes will launch on Monday 10th November at 11am, from just £12.
The bake boxes will be available for delivery exclusively via Just Eat in Manchester, along with locations across London, Glasgow, Newcastle, Cardiff, Nottingham, Liverpool, Birmingham, Leeds, and Edinburgh.
The range includes a selection of six bake favourites, fit for the Emerald City, including the newly launched Festive Bake and Vegan Lattice (Festive Edition) – alongside a Steak Bake, Chicken Bake, Cheese & Onion Bake, and a Sausage, Bean & Cheese Melt, there’s something in there for every Ozmopolitan.
Wicked: For Good arrives in cinemas on Friday 21st November 2025.
📍 Find Greggs Trafford Centre at Lower Regent Crescent, Trafford Park, Stretford, Manchester M17 8AR.