Everyone loves a good Lowry piece, and with our very own Lowry art gallery in Salford, the people of Greater Manchester are closer than ever to the master’s work. To celebrate its 25th anniversary The Lowry is launching a brand new, free, immersive experience of L.S. Lowry’s iconic work ‘Going to the Match’.
Opening on Saturday 3 May, and developed with world-renowned creative studio Layers of Reality, ‘LOWRY 360‘ will fully surround audiences with the sights and sounds of ‘Going to the Match’, transporting them into the painting before they experience the original artwork first hand.
Immersive experiences are a powerful way to introduce new audiences to the arts, but their cost can often be a barrier. To celebrate its anniversary, Lowry is making LOWRY 360 a completely free immersive event – a special gift to ensure that everyone can enjoy this unique experience.
Julia Fawcett, Chief Executive of The Lowry explains: “This is one of the most ambitious and exciting projects we have ever undertaken. We’re transforming our gallery space in partnership with a world-class creative studio to create an unforgettable experience that will bring new audiences to L.S. Lowry’s work. We can’t thank Andrew Law enough for helping us realise this vision.
“To open up the arts to as many people as possible, we’re making this experience completely free – a special gift to audiences in our 25th year, ensuring everyone can take part and be inspired. When we acquired Going to the Match, our goal was to keep it on public view and free to access. Now, through this immersive experience, we can share this remarkable and iconic painting with even more people.”
LOWRY 360 promises to be a powerful journey into the world of football, community, and culture – themes that define both L.S. Lowry’s art and everyday life in Salford. It headlines a celebratory anniversary programme that combines high profile shows that will excite audiences with bold and adventurous productions, while a transformation of The Lowry’s galleries and spaces will create a brand new experience for visitors.
LOWRY 360 opens on Saturday 3 May at The Lowry, Pier 8, The Quays, Salford, Manchester M50 3AZ.