The LEGO Group has announced the LEGO Store in Manchester Arndale will be relocating to a bigger store this summer. The LEGO Store in Manchester Arndale has been based at the city centre shopping centre for almost 15 years, however fans of the Danish toy brick brand will have opportunities to fully immersive themselves in the world of LEGO building at its new, larger store – that will still be in Manchester Arndale.
The new LEGO Manchester store will feature a LEGO Pick a Brick Wall where customers can select the exact elements that they need for their builds and hands-on play opportunities such as free build challenges and events each month. Plus, the LEGO store will also include a Build a Minifigure Tower, which allows visitors to mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customise LEGO minifigures.
Shweta Munshi, Vice President of Marketing, LEGO Retail at the LEGO Group: “We are delighted to share that we are relocating our LEGO Store Arndale. We are continually investing in our store portfolio and this new store will be a top retail destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, joint asset managers of Manchester Arndale, said: “It is great to see the LEGO Group commit its long-term future to Manchester Arndale with a new larger store. The LEGO Store is one of our most popular retailers and we expect their enhanced space will attract even more shoppers. The commitment of leading retailers such as the LEGO Group highlights the belief international brands have in Manchester Arndale which continues to attract visitors from across the North West and beyond.”
The Manchester Arndale LEGO store opened back in 2012, and at the time was the second LEGO store to be opened in the north of England. There are currently 20 LEGO Stores in the UK and the Arndale Store relocation will provide visitors with an upgraded store that showcases the very best LEGO Brand experiences.
The official opening date and details for in-store events will be announced soon.