Joe & The Juice has announced it will be opening its newest UK store in Greater Manchester this Black Friday, bringing the brand’s signature Scandinavian food and drink to one of the country’s most visited shopping destinations. Following its Manchester arrival in March this year, Joe & The Juice will open a 2,000 sq ft store in the Upper Dome of the Trafford Centre on Friday 28th November from 10am, with plenty of special surprises planned for the day.
Visitors will be able to enjoy Joe & The Juice’s signature Scandi-inspired sandwiches made fresh to order, including fan favourite the Tunacado, as well as their popular Iced Matcha drinks, plus shakes, juices and shots. The new store also features a dedicated space for the JOE app, where customers can pre-order, skip the line and earn points for their purchases. For those unable to visit in person, locals within the area can order through Deliveroo.
Joe & the Juice Trafford Centre opening day
On opening day (November 28), shoppers will have the opportunity to win a range of exclusive prizes in true JOE style with a spinning prize wheel. The opening also coincides with JOE’s Black Week campaign (24th–30th November), where customers will have access to limited-time offers, including discounted JOE Cards, allowing guests to purchase 10 items for the price of 7 via the JOE app and in-store.
Just in time for the festive season, the opening coincides with Joe & The Juice’s debut of its first-ever Christmas sandwich. The ‘Joe Ho Ho’ offers a delicious Joe twist on everyone’s favourite way to enjoy the classic Boxing Day turkey sandwich.
“With further spots coming across the city next year, we’re only just getting warmed up.”
Jon James, Joe & The Juice’s UK Managing Director, commented: “Manchester’s vibrant community is what makes it the perfect home for Joe & The Juice and the response the city has shown to our Cross Street opening said it all. We’ve grown fast across Manchester and can’t wait to bring even more people into the Joe experience as we open our Trafford Centre store this Black Friday, ready to fuel with our wide, functional offering. With further spots coming across the city next year, we’re only just getting warmed up.”
The brand has also announced that there are also developments planned for 2026, including Mosley Street confirmed to open its doors in January 2026. The expansion comes as Joe & the Juice looks to grow its UK presence and work towards its goal of opening 1,000 stores globally across the next five years.
Joe and the Juice also recently opened at Manchester Airport’s new market hall dining area in Terminal 2.
