It’s Aperol’s 100th birthday and to celebrate – they’re picking up the bar tab!
The Italian aperitif, Aperol, is celebrating its 100th birthday this summer and, in true sociable Italian style, the drinks are on them!
It’s not every day you turn 100, and to mark a century of the delicious and vibrant orange aperitif, Aperol is giving consumers the chance to raise a glass and celebrate with them. With a complimentary Aperol Spritz for all (who are aged 18 and over).
For 100 years Aperol has been a traditional Italian icebreaker, helping to make connections with friends old and new. However, despite our deepening love for Aperol, Brits still have plenty to learn from our Italian friends when it comes to embracing sociability and the true art of the spontaneous ‘aperitivo hour’ – the golden hours between 17:00 – 20:00 in Italy, where an Aperol Spritz is typically enjoyed alongside light aperitivo bites.
Bartender and brand ambassador, Paolo Tonellotto, said:
“We as Italians are well known for our spontaneous and sociable spirit, so we want to invite everyone across the U.K. to embrace this too – what better occasion to do this than our 100th birthday?
“Whether you are already a big Aperol Spritz fan, or trying the secret 100-year-old recipe for the first time, there is no better time to grab your friends and head to an All Bar One to enjoy an Aperol Spritz on us.”
So, how do you join in the birthday fun? To enjoy a celebratory Aperol Spritz on the house, it couldn’t be easier: all you have to do is simply register your name and email here to receive your unique code.
Show this code at All Bar One in King Street and the Trafford Centre on July 10, 11 and 12 during Aperitivo hours (17:00 – 20:00) and you’ll be sipping your complimentary, refreshing Aperol Spritz in no time!
This promotion is not available to anyone who is not a resident in England or who is under the age of 18.
Also published on Medium.