Holidays are coming, holidays are coming.
The countdown to Christmas has now officially started! Coca-Cola has announced the return of its iconic Christmas Truck Tour.
The star of the much-loved Christmas advert will park up at the Trafford Centre on December 6 and 7 from 12pm until 7pm.
In a snowy winter wonderland setting, visitors will be able to enjoy festive photo moments, win Christmas prizes and enjoy a 150ml Coca-Cola zero sugar to get them in the Christmas spirit.
This year Coca-Cola has partnered with Crisis – the nation’s leading charity committed to supporting the end of homelessness.
With the aim to raise awareness and funds for the charity, which is now in its 52nd year, Coca-Cola will donate 10p for each Truck Tour can recycled by visitors, which Crisis aims to use to support hundreds of homeless people with education, training and advice.
The initiative not only aims to back the charity, but also encourage recycling as part of Coca-Cola’s World Without Waste goal – a global pledge to collect and recycle a bottle or can for each one sold by 2030.
Continuing to bring festive magic to people across Great Britain ahead of the big day, the sight of the Coca-Cola Truck is often said to mark the official start of Christmas and has done so ever since it first appeared in Coca-Cola’s famous ‘Holidays Are Coming’ advert 24 years ago.
Also published on Medium.