The wait is overproofed, Manchester, as artisan London bakery and baking school Bread Ahead has announced it will be opening up a location in the North for the very first time. Known in the capital for their delicious doughnuts and artisan sourdough bread, Bread Ahead is partnering with Harvey Nichols Manchester to launch a delectable doughnut pop-up from next month.
If you follow Bread Ahead on socials, you’ll know their Borough Market bakery proudly sports a world map dotted with pins from fans far and wide. After a recent Instagram post asking where they should open next, the vast majority of followers said ‘Manchester’ – and Bread Ahead listened.
Matthew Jones, Founder of Bread Ahead said: “We’ve long wanted to branch out regionally, and this felt like the perfect way to do it. Baking and education are so important to us, so we’re really excited to bring our doughnuts to the people of Manchester and thrilled to be working with Harvey Nichols. We hope this is just the first of many visits to Manchester – there’s so much more to come!”
The story of Bread Ahead
Founded in London’s Borough Market in 2013, Bread Ahead began with just three products and a single market stall. Today, it has grown into a celebrated bakery and baking school renowned for its world-famous doughnuts, artisanal sourdoughs, and classic British bakes.
With five London bakeries, three with baking schools, and bakeries across the Middle East, Bread Ahead has become a trusted name for quality and craftsmanship alike. During lockdown, the brand ran free daily online baking workshops which brought joy and a sense of community to people across the globe, building a huge following of bread and doughnut lovers. Bread Ahead has also published two cookbooks and continues to share its passion for accessible, hands-on baking with people everywhere.
Doughnut flavours you’ll be lining up for
The Bread Ahead Manchester pop-up will open its doors from Monday 3rd November and will showcase its full range of indulgent and generously filled favourites. Expect their beloved classics: Vanilla, Jam, Chocolate, Sea Salted Caramel, and Pistachio.
Then there’s the world-famous Crème Brûlée doughnut, a London legend with around 5,000 sold daily. Regional and seasonal specials include Pumpkin Crème Brûlée and S’mores, alongside Lemon Curd, Coconut, and Blackcurrant Cheesecake.
How to get a free Bread Ahead doughnut in Manchester
On Monday 3rd November, Bread Ahead will be serving up the first 500 free doughnuts from 10am at their brand-new pop-up inside Harvey Nichols Manchester (one per person, while stocks last). Then, for anyone who didn’t manage to bag one on day one, another 500 free doughnuts will be rolled out from 10am on Tuesday 4th November. Simply follow your nose to the new Bread Ahead pop-up at Harvey Nichols Manchester and claim a doughnut on the house.
The Bread Ahead pop-up will run for three months, located on the Ground Floor of Harvey Nichols Manchester.