The World’s First Waste-Free Takeaway Complete With Edible Packaging Has Launched In Manchester

Alpro has cooked up the ultimate no waste feast and launched a 100 per cent plant-based takeaway meal, in entirely edible packaging.

The ‘Plant-Based Bucket’ – aka. ‘PBB’ – offers a plant-based twist on a traditional chicken n’ chips meal deal; with mushroom ‘nuggets’, sweet potato fries and a creamy garlic dip served in packaging made from a secret combination of nuts, seeds and spices.

Created by Alpro, ‘PBB’ launched in Manchester last week and is available for delivery via Deliveroo Editions. Customers can pay £5, including delivery, to get more bang for their buck(et) and chow down on a world first.

Stephanie Balsom-Eynon, head of Plant Power and chief ‘bucket’ taster at Alpro said:

“We’re launching ‘PBB’ to show the nation what’s possible using the amazing power of plants. “We’ve used a tasty mix of mushrooms and Alpro Almond Unsweetened drink to make the ‘nuggets’, and the sweet potato fries are the perfect blend of fluffy and crispy.” 

She said:

“The bucket has a crunchy base made using a tasty mix of fennel seeds, nigella seeds, sesame seeds and pumpkin seeds – meaning it’s sort of like a crispbread. It’s deliciously moreish, and really is good enough to eat; especially when paired with the Alpro-based creamy garlic dip.

“We’ve always said that the future of food is plant-based because this way of eating is good for people, and good for the planet – and now, thanks to Alpro, plant-based could be the future for takeaways too.

“Hopefully, in launching PBB, we will inspire even the most carnivorous Deliveroo customers to give plant-based eating a try – on Plant Power Day, and beyond.”

Also published on Medium.


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